Imagine you’d just decide to send out a lot of Christmas cards early in the month of December — to complete strangers.
What would happen?
Nothing? Maybe a few confused phone calls or letters?
Most likely you’d receive a great deal of Christmas cards in return, from people who don’t even know you.
A university professor actually performed this exact experiment back in 1976, and although he expected to get some responses, he was actually amazed by the number of return cards he received. Continue reading “[Blogging Mindset] Reciprocity”→
Long story short – if you expect people to respond to you, you have to give them something to respond to.
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